2.2.1 贸易代表团、展览展示-Trade missions, exhibitions and shows
贸易代表团由代表其公司的一组个人协调海外访问。
Trade missions are co‑ordinated overseas visits by a group of individuals representing their company.
The aim is for them to meet potential overseas buyers or sellers. A company will usually attend a trade mission after it has completed its initial market research and identified its potential new market. Trade missions are often organised by chambers of commerce, industry bodies or local trade associations. Many government departments that are responsible for international trade also organise trade missions. The delegation（代表团） that goes out will involve a mixture of businesses and some representation from the organisers. Sometimes companies that provide services in international trade, such as banks, freight forwarders or lawyers specialising in international law, will attend. In some cases, grants（拨款？） are available for companies wishing to attend trade missions. These are co‑ordinated to coincide with trade exhibitions or trade shows.这些都经过协调，以配合贸易展览或贸易展览。
展览或贸易展览，有时被称为”博览会”，是公司向潜在买家展示其最新产品和服务的活动。
An exhibition or trade show, sometimes referred to as an ‘expo’, is an event where companies exhibit their latest products and services to potential buyers.
They can be industry specific or general, where products from several sectors are displayed. Trade shows are usually held annually. However, some such as the Canton Fair广交会 (also known as the China Import and Export Fair) are held twice a year and attract visitors from all over the world. This is China’s largest trade show, and it is held every April and October. It incorporates a complete range of the latest Chinese goods.
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