CITF-TOPIC 2.2- Research and networking 学习笔记

2.2调查与网络化-Research and networking


网络调查流行的同时,面对面的实地调查仍是无可替代。(Businesses should research new markets in order to trade successfully. Most research is now done online. Networking is also carried out via web‑based digital services such as social media. However, there is no substitute for visiting a country in person and meeting representatives of the business you wish to trade with face to face.


网络(社交?)-Networking
Other people who have recent experience in international trade are often an excellent source of advice and information. Local chambers of commerce or trade associations will often arrange seminars or networking events where businesses can meet and share experiences. For example, representatives from companies that have penetrated new markets may participate in a panel discussion sharing their experience and providing insights into pitfalls and successes来自已经进入新市场的公司的代表可以参加小组讨论,分享他们的经验,并提供对陷阱和成功的见解.


政府部门-Government departments
Most governments have departments dedicated to helping exporting companies explore new markets. Some also provide advice on importing goods. Embassies(大使馆)are also an excellent source of information for prospective buyers and sellers.


商会-Chambers of commerce
Through education and networking opportunities they help promote understanding between businesses in different countries, thus reducing risks. Some chambers of commerce also have regional offices. In addition, some also work with their counterparts in other countries to promote trade. An example is the Franco‑British Chamber法英商会 in France. Chambers of commerce should be the first point of contact for sellers entering a new market. They usually specialise in local products and are often able to advise on technical requirements.

Services offered may include:
•运输和物流、贸易融资和国际单证方面的培训课程( training courses in transport and logistics, trade finance and international documentation);
• 翻译服务和国别报告(translation services and country reports);
• 定制市场研究匹配买家和卖家(bespoke market research matching buyers and sellers);
• 海外贸易代表团(overseas trade missions); and
• 有关国际展览和贸易展览的信息(information on international exhibitions and trade shows (see section 2.2.1)).
While chambers of commerce often have a far-reaching role in promoting international trade, only governments are able to ratify official trade agreements between countries.**虽然商会在促进国际贸易方面往往发挥着深远的作用,但只有政府才能批准国家之间的官方贸易协定。**


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