本章小结-Conclusion
企业需关注风险和降低风险的方法。
Before entering a new market, businesses should assess the risks involved, as well as all possible mitigation methods. It is therefore essential to conduct adequate research in order to formulate a successful export strategy.
政府和商会可提供线上线下的调查和社交的机会，例如贸易展览、贸易代表团。
Governmental bodies and chambers of commerce provide opportunities for research and networking, both online and in person at trade shows and through trade missions.
出口商可向银行寻求帮助，向信贷资料服务机构了解合作对手的情况。最终对进入市场的方式进行综合评估。
Exporters should also approach banks for assistance and credit reference agencies for reports on companies they hope to do business with. Finally, companies should evaluate the many ways of entering the markets they have identified.
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